This is a poster for the film 'Saw III'. I chose to look closely at this poster because it links to the ideas that we have for our film poster. The lighting in the image is used well as it uses low key lighting on one the left hand side as the light is being shone on the right hand side of his face, which creates a shadow over half of his face, slightly revealing the emotionless yet sinister look on his face to make the audience wonder what he is thinking, or what he is about to do. The black and red cloak he is wearing in the image suggests he may be trying to hide his identity, which may also sugggest the darkness crossing over half of his face, and that fact that he is positioned in the way that his shoulder is facing the audience, signifies that he is not being completely open and honest, he may be trying to keep his identity a secret from certain people, but he's letting the audience know who he his for the purpose of the film itself by partially revealing his identity. The title text on this poster seems almost 'fire-lit', it could signify danger, as does the font used for the title, it is very uneven and seems to use an 'old paper' effect on it, to make it look dirty or rusty, as if it has been scored into a surface of some sort with a knife or sharp object, these effects link to the genre of the film as a gore-filled horror.
The rest of the font on this poster is also quite rough looking, and uneven, this also could signify the cutting or scoring with a sharp knife or object as the text gives that look/effect. All the text on the poster is in red and the inside of his cloak is red, which again, could signify danger, blood or death as there is a lot of this in the Saw films, this gives away the genre of the film to the audience as the colours, lighting, framing and mise-en-scene all conform to the typical conventions of a horror movie. This poster is very plain, but effective, it would appeal to the audience because of the fact it gives nothing away, it makes the audience want to know more, the simple phrase 'Legends Never Die' and the title 'SAW III' tells you nothing about what the film involves, which leaves the audience wanting more, so therefore they will fulfill their need to know more by going to watch the film in the cinema.
The positioning of the character on the poster is in the middle of the frame, so this shows the importance of the character as he is the main, and only, focus on the poster. This could suggest to the audience that he is, or is one of the main characters in the movie. The text is smaller and less significant than the character himself, which also suggests that he is more important than the title of the film itself. The fact that the text 'Legends Never Die' is positioned over the character, suggests that it is referring to him, and represents him in a form of death itself, as he is wearing a black cloak that signifies the form of the master of death 'the Grim Reaper'. This could send a message to the audience that even when he is dead, he will still live in spirit, and find a way to get through to his enemies or victims. These techniques are used to appeal to a wider audience, the poster is simple yet effective to leave the storyline open for questioning to lead the audience to want to know more.
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