To sell our product to the audience, I decided to use a form of viral marketing, social networking. I chose to make a Facebook page for our product as the target audience for our film is teenager/young adults, and they are the age group that mostly use social networking sites such as Facebook and Twitter. This way, our film will get out to our target audience easily, and they will be able to find out all the information they need through social networking, this will attract our audience and appeal to them, as they can see we are targeting a younger audience by using the things that they use to get the message out to them.
We respond to questions and speak to our followers personally to provide them with important information they wish to know, and to make them feel more involved with the making and release of the film. We advertise our posters and trailers through these pages to entice the audience and make them more interested in watching the film. We also take into account suggestions and tips from our followers and fans to improve our marketing and advertisement.
We follow other pages similar to ours, such as Paranormal Activity and Dark Skies, as they are similar movies to ours, and will help us gain followers and an audience in that same area, that are interested in our genre of movie, as they will be more interested in watching as to someone who enjoys comedies for example.
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